3 Step Model: Market Insights, Adoption, Distributor Search
Our market entry plan has essentially three different dimensions. End result is a data driven practical plan that goes beyond a set of slides. We assist you to implement the plan in the target country staying with you till revenue generation. A typical engagement would thus cover one or all of the stages described below.
A. Market Research & Insights
At Ontogenix, we combine our regional knowledge and local presence to provide you deep insight of markets in ASEAN & rest of Asia. Apart from scripted questionnaire, we do in depth face to face interviews by our senior staff personally to create an authentic report you can base your strategy on. Do get in touch to know about our Inverted Pyramid approach in Market Research, suitably priced for SME's.
B. Market adoption
Customers often don’t like to change their workflow - especially in a public setting – even if a new technology brings them better outcomes. We have experience in creating an adoption strategy for a specific clinical segment in a target market working with KOL’s and turning them into key influencers for revenue growth.
C. Get right Distributor Fit
Every market has a unique buying process with preferred suppliers. We map these processes carefully, search & identify distributor channels, that provide optimized products’ and services delivery to your customers. We also optionally manage these channels in a build operate transfer model.
Our list of services
Discover our expertise
The sections you see below, contribute to the 3 step strategy above. Every market entry need is unique because of the company's product, timeline and strategy. We ensure the deliverable s are aligned well with your strategies.
1. Introductory consultation
2. Market research
1. Market research
Our research capability is fine tuned for market entry for medical devices - where scripted interviews often dont work well. We conduct personalized interviews with stake holders ourselves that bring out nuggets of information critical to success.
2. Regulatory strategy
Drafting a regulatory strategy is beyond obtaining just a regulatory approval. We help you look at the picture and help create your market prioritization map.
3. Reimbursement landscape
The primary goal of all business is to drive revenue. In a new market, it is not always easy to identify the optimum segment and the money chain. We critically examine the landscape for paying capacity for you technology and make approoriate recommendations.
4. Distribution Strategy
Every market is unique and so also the products' positioning. Distributors play an important role in the last mile delivery of not only your products but also your brand. A proper diligence is needed for long term success in the market place.
5. Post market surveillance
The job is not over once revenue starts pouring in. There are several legal and moral obligations that need proper handling and surveillance on a continuous basis. We will handle all the local management on your behalf leaving you to focus on home markets.
We have perfected the commercialization model for med tech go to market- based on our experience with over 25 start ups. NUS Enterprise features prominently in our list clients. Connect back with us for corporate programs on lean start up & pitching trainings.