Since Ontogenix began in late 2000's, we’ve provided our services to a variety of businesses. We have a healthy mix of large and small companies in our portfolio. Typically our customers are innovative and looking for in depth analysis of market entry nuances in a new segment.
Distributor roadmap for China
Large MNC in IVD space
Detailed diligence on IVD distribution in China including mapping of key competition, their degree of presence in China, key strategies adopted. The project included in-depth research on criteria for selection of equipment's, growth trends, pricing for various tests, various reagent prices and a detailed summary of recommendation for market entry.
Australia expansion strategy
A European wound care company with global footprint, wanted to expand their distribution in Australia . We segment the market, look at buying cycles and draw up the expansion strategy. Then we hire and manage a professional sales team resulting in 30% growth month on month.
Indonesia market entry roadmap
VC backed distributor
The parent company was looking for actionable inputs to kick start their acquisition and distribution into Indonesia in cardio vascular space. It was critical to understand the buying process, the conception landscape, the pricing waterfall to decide on the correct product positioning for the target accounts. Our extensive on ground research gave them the confidence and direction.
Global entry strategy
Developed global commercialization strategy for a Singapore premium start up company in six steps using our proprietary framework, under govt funding from Spring Singapore. The process included several brain storming sessions with management team to align with industry practices besides in country compliance.
New technology evaluation
Japanese MNC's innovation wing wants to understand the commercial viability of their technology in non-invasive glucose. Ontogenix does a global mapping of the market with possible technology incumbents, patents validation, changing regulatory perspective and makes appropriate recommendations for the group.
The company needed a clear strategy for positioning their product in Australia. We analysed the patient workflow and monies available for reimbursement at various stages of stroke recovery. Based on our recommendation, the company was able to position the product & pricing for the right segment fit.
Japan clinic level distribution
Global leader in Dental technology
The company wanted to expand into Japan and needed detailed insights the dental clinics in different prefectures in Japan to help align their sales resources. We provided them with a detailed report in English. Based on this report, the company was able to plan their expansion and drive growth.
New technology evaluation
GLC linked Singapore company
Developed a detailed global commercialisation strategy for respiration monitor on two fronts: clinical and wearable. The project included detailed reporting on optimum clinical areas, MVP, market barriers, regulatory pathways. These were researched and reported on both clinical and wearable front.