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Market Entry readiness assessment

How it works

You will be assessed for completeness of your entry strategy in each of the following categories when you complete the quiz. (The weightage and marks are based on our algorithm.)

  • Market Knowledge​

  • Commercial activation

  • Distribution

  • Branding and marketing

  • Regulatory & reimbursement

  • Service strategy.


  • Please answer the questions truthfully.

  • The quiz should be completed within 30 minutes.

  • There are about 60 questions in 4 clusters.

  • Occasionally there could a lag - please do not reload the page.

  • Responses remain confidential (see our privacy policy).

  • Your registration implies you have accepted our policies and that we accept no liability for the grades scored.

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