Our approach

Our market entry plan has essentially three different dimensions. End result is a data driven practical plan that goes beyond a set of slides. We assist you to implement the plan in the target country staying with you till revenue generation. A typical engagement would thus cover one or all of the stages described below. 

A. Identifying target segment

With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Ontogenix, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.

B. Drive market adoption

Customers often don’t like to change their workflow - especially in a public setting – even if a new technology brings them better outcomes. We have experience in creating an adoption strategy for a specific clinical segment in a target market working with KOL’s and turning them into key influencers for revenue growth.

C. Activate product distribution

Every market has a unique buying process with preferred suppliers. There could be multiple layers from importer to ultimate customer account. We map these processes carefully and identify channels that provide optimized products’ and services delivery to the customers. We also optionally manage these channels in a build operate transfer model.

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